Outvertising partners with the Advertising Association, IPA and ISBA to develop latest step in the All In Action Plan.

All In has announced the next three actions in the All In plan, covering Mental Health, LGBTQ+ inclusion and Physical Disability. This is latest step in UK advertising’s action plan from the Advertising Association, IPA and ISBA to build a workplace where everyone feels they belong.

We’re proud to say that we’ve worked with the AA to develop an LGBTQ+ action, shaped by data from the landmark All In Census, which saw 16,000 advertising professionals take part.

This action ask companies to improve the experience of our LGBTQ+ talent by welcoming the use of gender pronouns in their organisations. According to data from the All In Census, 45% of LGBTQ+ people reported stress/anxiety compared to 31% industry average. LGBTQ+ people are more likely to have been made to feel uncomfortable in the workplace (20% versus 13% of heterosexual people).

Mark Runacus MBE, Joint Chief Executive of Outvertising and Chair of the LGBTQ+ Working Group, said: “This is an opportunity for the UK creative industries to lead the way in belonging. By welcoming and encouraging the use of pronouns, employers can help LGBTQ+ employees bring their full authentic selves to the workplace and strongly signal the importance of inclusion for everyone. We believe that in doing this we’ll all be more creative, more innovative, and more productive.”

For more information visit the All In Hub and read more in our Employer Guidance resources.

Outvertising Welcomes psLondon’s Kendra Rogers

Head of Insight & Strategy and co-chair of Diversity & Inclusion at creative and brand consultancy psLondon, Kendra Rogers, has joined the Outvertising board as Co-director of Insight.

Alongside her decade of marketing, branding and creative strategy experience working with clients in B2C, B2B, Charity and Higher Education, Kendra brings her previous board experience working with marginalised young people at the Calgary Youth Justice Society. She is also the co-founder and table leader of an organisation for folks in their 20s and 30s who have lost a close loved one.

I am thrilled to join the board of directors for Outvertising, an organisation I’ve deeply admired since discovering their advocacy, agitation and inspiration. This collision of the advertising industry and LGBTQ+ advocacy and allyship is hugely in line with my passions and experience and I am grateful to be joining such an amazing team of volunteers and thought leaders.
— Kendra