Introducing The Advocacy Playbook, the first-ever comprehensive LGBTQIA+ advocacy resource for the UK advertising sector
Outvertising has launched a new guide to empower any advocate within brands and agencies to establish equity in the workplace and build it into the work itself.
The Advocacy Playbook equips advocates and allies with insights, tools, and best practices informed by hard economic and political evidence, and serves as a top-to-bottom action plan for all shapes and sizes in the marketing ecosystem to pursue Outvertising's mission to make the industry fully LGBTQIA+ inclusive.
It explores:
How organisations can lay the foundations for inclusion, from policy assessments to LGBTQIA+ talent acquisition, retention and empowerment; understanding peoples’ value; building inclusive work cultures, with the resources and tools that strengthen them; and engaging in active allyship through supporting local LGBTQIA+ communities and sharing learnings.
How individuals- whether you’re an Account Planner, Creative, Finance Lead or a CEO- can create queer inclusive work that addresses the diverse experiences and identities within the LGBTQIA+ community and beyond.
Developed in partnership with The Conscious Advertising Network (CAN) - The Advocacy Playbook is inspired by the substance and spirit of the CAN Manifestos. It was additionally developed with the help and guidance of industry leaders, including directors, non-executive directors, and experts from across the advertising supply chain.
To aid your advocacy and allyship journey today, download your copy of The Advocacy Playbook below: