Our history

Outvertising was created in July 2019 to advocate to brands and their partners for improved LGBTQ+ visibility in advertising, because we know that can have a huge impact on social attitudes.

We’re indebted to a number of visionary individuals who started us on this journey. In 2015 Nick Bailey, Jan Gooding, Scott Knox, and Matt Scarf set about creating an LGBTQIA+ leadership group, then known as PrideAM.

At the time Scott told Campaign Magazine: “ We aim to ensure that anyone who is lesbian, gay, bisexual or transgender in our industry is supported and represented at the highest level. No-one should feel they need to hide who they are at work in an industry as vibrant and progressive as advertising.” Scott led for a brief time before emigrating to Canada.

Over the years the direction of the organisation evolved from existing as a support network to more actively engaging with brands. In 2019 the team decided to focus more on lobbying and to mark that a new organisation – Outvertising - was created.

Outvertising is a not for profit company limited by guarantee, governed by a board of directors.