Pronouns in Adland

Pronouns in Adland is a resource produced by Outvertising to help facilitate our mission to help the media and advertising industry to become truly LGBTQIA+ inclusive.

As part of the industry’s All In Action Plan, led by the Advertising Association, ISBA, and the IPA, this new guide has been designed to help industry organisations create safer and more welcoming environments where people can readily share their pronouns. 

The guide has been designed to remedy confusion over the usage of pronouns by exploring their importance, unpacking commonly used terms and pronouns associated with gender-identity, and guiding readers on tips to overcome challenging or awkward conversations.

Download your copy of the guide below: