Those who attended our annual event ‘Outvertising Live’ in November 2022 will recall that the Outvertising Consumer Report (OCR), a comprehensive report that digs into LGBTQIA+ preferences and habits when it comes to brands, was set to be released in Spring 2023. Despite the dedicated work of a number of volunteers within the Outvertising and YouGov communities over the last few months, this launch date is being postponed to November 2023.
This delay is because detailed data on sexuality and gender identity, based on the 2021 Census, is expected to be released later this year. YouGov and Outvertising are dedicated to ensuring that the OCR includes insight into the full spectrum of our LGBTQIA+ audiences and, as such, are waiting for the release of this data to ensure that the research and report accurately represents the LGBTQIA+ population.
Both YouGov and Outvertising are dedicated to the cause of making marketing and advertising completely LGBTQIA+ inclusive, and we recognise that the journey is about progress, not perfection. This report will be one part of a larger initiative between YouGov and Outvertising to ensure that we drive for ever more inclusive data collection, and ensure insights are representative and accessible.
“We, alongside our partners at YouGov, are dedicated to the delivery of the Outvertising Consumer Report in order to give our industry the intelligence it needs to champion inclusion, combat tokenism and encourage brands to make the LGBTQIA+ consumer a considered part of their strategic agenda. We can’t wait to share the full report with you in the autumn!”