After an incredibly inspiring judging session we are proud to announce the winners of this year’s Outvertising Awards, as revealed at Outvertising Live. Industry leaders, LGBTQ+ professionals and allies came together on Thursday 4 November to celebrate the work that has helped advertising and marketing move forward over the last 12 months.
The winners are below:
🔗 Partnership of the Year
This award recognises the best campaign or activation delivered through a meaningful partnership with a media owner or other commercial partner.
🏆 Winner: Skittles & Gay Times – Recolour The Rainbow
🖼 Campaign of the Year
🏆 Winner: TUC (Trades Union Congress) & Sam Nicklin - Every Trans Person Should Join a Union
🏳️🌈 Pride Award
This award recognises best-in-class activations at or around Pride events.
This includes sponsorships, on the ground activity, or specifically focused content partnerships.
🏆 Winner: LEGO - Everyone Is Awesome
🌀 Reimagine Award - Best LGBTQ+ Reinvention of an Existing Campaign or Brand
In partnership with One Minute Briefs this prize recognises creative minds that have thought outside the box and hypothetically reimagined advertising from brands so that it has more LGBTQ+ inclusive insights & execution.
🏆 Winner: Gary Lewis @garydoescopy
⏩ Accelerator Award - Inspiring the Creation of New Inclusive Advertising
Supported by GSK, this award is designed to build inclusive creative muscles and muscle memory within the creative community, and to lead to the creation of a new LGBTQ+ advertising campaign that will run to a broad online audience of millions of consumers.
🏆 Winner: Preen
You can see their response in full and follow the progress of the campaign here.
⭐️ Brand of the Year
This brand will have unequivocally demonstrated that: it is committed to the appropriate and realistic representation of LGBTQ+ people; LGBTQ+ representation is part of its DNA, and linked to the achievement of its commercial goals; it has or uses processes to ensure that representation is relevant to its audiences.
🏆 Winner: MasterCard and McCann New York – TrueName