This is both a challenge and a call for collaboration.
This Pride we have hope.
The hope that after a year of pain and crisis new progress is possible.
That LGBTQ+ inclusion can transcend tokenism.
That allyship can be more than a company-wide email or an award entry blurb.
That queer talent can thrive in front and behind the camera.
That nuanced representation can move from nice-to-have to normal.
At Outvertising we welcome all those working in advertising who feel the same fire and frustration.
And we are here to celebrate every step forward on the way to progress, no matter how small.
We’re ready to help brands grasp a generational business opportunity.
To give every agency leader the empathy needed to relate to everyone on their team.
To inspire creatives to use purpose as a tool not just a message.
To remind LGBTQ+ leaders of the impact visibility can make.
But we will never shy away from pushing our industry to pursue a deeper kind of inclusion.
An inclusion where colours bleed into one another and harmonise in ways no symbol can capture.
An inclusion that goes beyond one month, one campaign or one token.
And inclusion that goes beyond the rainbow.
This Pride, Outvertising is planning an ambitious season of campaigning and celebration.
Over the next three months we’ll be spotlighting LGBTQ+ professionals working in our industry, launching a series of creative competitions, sharing our resources far and wide and hosting our biggest Awards event yet.
And you’re invited.
Join our community, follow us, take part and stay tuned for a Pride season that goes beyond.