Senior Creative at Manchester based comms agency Tangerine, Mark Roper has joined the Outvertising board as Creative Co-director.
In response to a doubling of homophobic hate crime, Outvertising creates Advocacy & Activism workstream
In response to a doubling of LGBTQ+ hate crime between 2017 and 2021, Outvertising has launched a new Advocacy & Activism to pressure brands to actively and more effectively use their influence to combat LGBTQ+ prejudice.
Core to the workstream’s remit is a focus on transphobia, with a new YouGov report showing that half of Britons say prejudice against transgender Britons is a major or significant problem in Britain today.
Spearheading these efforts are Co-Directors Marty Davies (they/them) and Ant Jackson (she/her). In the shadow of big-budget Pride sponsorships, Marty and Ant aim to unite inclusive organisations, people, and brands to help turn purpose-led efforts into real, impactful action.
As a first step they are inviting like-minded queer talent and allies to join Outvertising and help the organisation progress towards its goal of making UK advertising and marketing completely LGBTQ+ inclusive.
Hate crime, England and Wales, 2020 to 2021, Home Office, 2021
Where does the British public stand on transgender rights in 2022?, YouGov, (2022)
Ant Jackson Joins Outvertising
Ant Jackson (she/her) - Senior Creative Group Head and ED&I Lead at independent creative agency, Space - joins our board as Co-Director of Outvertising’s new workstream, Advocacy and Activism.
Known for writing Lidl’s tagline, ‘Big On Quality, Lidl On Price’, Ant has created award-winning work for some of the world’s leading brands. She also consults for organisations with social purpose at their core, and teamed up with Janette Hall (former Head of Strategy at WeAreFearless, now Creative Campaigner at Greenpeace) to help launch and position inclusive research organisations, Queer Voices Heard and The Diversity Standards Collective.
Ant has co-led several ED&I industry groups, where she’s been involved in projects and initiatives that aim to improve inclusivity and belonging for marginalised people. These include Outvertising’s Queer Female Representation Open Letter, WPP Unite and One Club For Creativity’s Behind The Stonewall Riots project to improve Queer Black representation, and most recently Pride Crits, a collaboration with Young Creative Council, Outvertising and Toaster to help LGBTQIA+ creatives entering the industry. Ant is also an Outvertising mentor, and a proud neurodiverse member of the LGBTQIA+ community.